$22.99 for one pound (454 g). That works out to be about 5 cents per gram, vs. the $6 Walmart bottle of 30 g (60 pills x 500 mg) which ends up being 20 cents per gram. So you get the powder for 1/4 the cost of pills, and a pound of powder is going to last you a whole lot longer. Just mix it in some water or orange juice. It will make the water taste like metal, but the orange juice kinda masks it.